This campaign was centered around Timberland celebrating the 50 year anniversary of the iconic yellow boot. Out of the gates we started with a great creative direction and were given the freedom to explore possibilities of tying our 3 personas together along with the construction of the boot. Starting at the Timberland Facility in New Hampshire, we picked the most visually engaging phases of construction for the boot. From there, we spent a day in The Gunks to shoot hiking and following that New York City for our workwear and city portions.