An ongoing campaign with Fat Tire to expand their library for their rebrand. This was shot over the course of a few days on an island in Washington. The goal was for this to feel as though it was a road trip with a group of friends, so we structured the shoot to actually be just that. We shot all over the island, including the Airbnb’s we were staying in as well as the local watering holes. Loosely planned days allowed for moments of personality and spontaneity to shine through in the imagery.